Bachelor of International Business - International Marketing and Trade

Program DescriptionThis concentration prepares students with the necessary skills to help companies successfully expand to, and compete in, international markets. Students will learn how to adapt business strategy to the cultural, political, legal, economic, technological, geographic and historical factors that result in buyer behaviour differences around the world. Students will also learn how to assess various foreign expansion alternatives that companies face when going abroad.

Specific entry criteria for this programme are confirmed case by case. Your EOE counsellor will review your academic record, English scores and budget — free of charge — and tell you exactly where you stand.